When we make a flannel shirt, we choose sustainably grown organic cotton to lessen our environmental impact. And it's made to last. Our attention to detail and quality includes double-needle top stitching, lockstitched buttons and carefully lined up plaids at the pocket, yoke and placket. We make our shirts comfortable, with V-Joint sleeves for freedom of motion, and we make them look good. The Pima Cotton Flannel is our crowning achievement in all of these regards. 4% shrinkage. Imported.